Trident Model

1. Assuming none of the systems listed in Figure 4 (pg. 114) have been developed yet, which two would you assign as top priorities for Comfort Transportation? Why? What are the costs and benefits of these two systems?
2. Comfort, for the most part, is a vertically integrated company in that they internally handle much of the business activities involved in operating a taxi service. In particular, they currently handle the following four areas of business activities: • fleet management (the maintenance and repair of all taxis) • taxi financials (purchasing all taxis and then renting the taxis to drivers) • driver recruitment/management, and • call dispatching (the processes associated with receiving taxi service requests from customers, and dispatching cabs in response to these service calls). Given Comfort’s business model described above as four sets of activities, which one of these four business activities would be most amenable to being outsourced and which one of the above four business activities would be least amenable to being outsourced? Justify both of these positions.
3a. For the business activity that you argued for in the above question as most amenable to being outsourced by Comfort to a service provider, provide a strategic business case for this outsourcing initiative. In other words, what would be the nature of the primary benefits being sought through this outsourcing arrangement?
3b. Identify and describe a performance metric that could be used by Comfort to govern the outsourced relationship.
4. What in your opinion are the biggest security threats to Comfort’s IT Infrastructure? In light of these threats, what defensive measures would you recommend that they have in place?
5. Aside from the data collection and analysis procedures that Comfort already has in place, recommend one more data measurement process that can lead to better management at Comfort. Be specific in your descriptions of what data they should collect, how they should collect them, what would be the goal of the data analysis, and how it might help Comfort.

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