The iPhone Phenomenon

The iPhone Phenomenon

Paper is on the iphone marketing Analysis.. Why it is a great product and how it fit theses areas. All of these areas need to be included. Also there is an outline of how it should be written..

Marketing Segmentation
Ethical Issue
Social Responsibility Issue
Global Marketing and the Internet
Recommendation
1) Executive Summary
a) State the purpose of the report.
b) In this report, your purpose is to make a professional recommendation, based on information gathered through your research, as to whether or not the advertising agency’s sales team should pursue a client that sells this product or service.
c) Highlight the key facts (gathered through research) that inform or influence your recommendation.
d) Make the recommendation.
2) State your choice of product; provide a rationale (i.e. explain why you chose this product).
3) Marketing Mix (the four Ps)
Product: a good, service, or idea to satisfy the consumer’s need
Price: what is exchanged for the product
Promotion: a means of communication between the seller and buyer
Place: a means of getting the product to the consumer

4) Environmental Scan (Social
Economic
Technological
Competitive
Regulatory

5) Market Segmentation
6) Ethical Issue (Present both the pros and cons of your choice of an ethical issue)
7) Social Responsibility Issue
8) Global Marketing and the Internet
(What are the benefits? What are the potential problems a company should consider, including cultural considerations?
9) Recommendation (Make your recommendation as to whether or not the advertising agency should pursue this client to take over their marketing and advertising strategy)
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