Price and Channel Strategy

Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address items #1 and #2 below and at least one additional Pricing elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.
• Price and Place/Distribution:
1. Distribution Strategies
2. Channels, Mass, Selective, Exclusive
3. Positioning within channels
4. Dynamic/Static Pricing Strategies
5. Channel tactics (Pricing)
6. Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1 (Apple). This will be incorporated into your overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.

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