Performing a Situation Analysis

Primary Task Response: Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Performing a Situation Analysis

  • Using relevant banking industry and scenario specifics, prepare a situation analysis that is comprised of a strengths, weaknesses, opportunities, threats (SWOT) analysis. Keep the SWOT analysis concise and focused on marketing strategy. Include 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats.
  • Analyze 2 banking trends that are relevant to the bank’s situation and the achievement of its long-term strategic marketing goals.
  • Compose your analysis on the achievement of your previously established goals and your new target segment.
  • Prioritize and discuss the 2 most important strengths and weaknesses regarding objective attainment in the banking scenario.
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