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1. Executive Summary (1 page) 2. Situation Analysis (2-3 pages, including SWOT) • A. Product/Service • Describe your product features and benefits. What are the current market needs and how is your product related to the market? 3. Marketing Strategy A. Product a. Product description (key advantages, quality, packaging and other). b. Positioning statement (define in one sentence the key benefits offered) c. Branding – describe how are you going to brand your product

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