Your assignment should be in a report style. Additional guidance on how to draft a report will be given in class.
Material covered in the sessions related to the topics for the assignment should be used as a starting point. Don’t simply restate what was covered in the lecture or what you have read in the literature. Develop an analysis of the key issues using appropriate academic and practitioner material to support points or to forward the case that you are presenting.
Simple statements of opinion or prescriptive assertions are not adequate to the task: you need to back up your arguments with evidence and examples, e.g. from other case or survey studies.

Assessment Criteria
The criteria for the assignment are as follows:
• Your recognition and appraisal of issues and potential problems faced by the company in the case study
• Strength and worth of your arguments, conclusions and recommendations
• Your application of theory selectively and critically in analysing the issues in the case study
• Style/presentation of the report (including appropriate referencing)

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