Health Communication Campaign

Health Communication Campaign

  • Field: Social Science

You will now apply what you have learned in this course by developing a plan for a health communications campaign. For this original plan, you will integrate work from previous assignments.

For this assignment, assume you are making a professional presentation to gain community support for your health communications campaign. Complete the following:

  • Compile all your module assignments for reference.
  • Design your health promotion campaign for your chosen public health issue.

Be sure to include the following as part of the campaign:

  • A separate executive summary in MS Word format. Review the executive summary template (attached) that you will use for this assignment.
  • A PowerPoint presentation that includes the following:
    • A title page
    • At least one slide each for the following major sections:
      • Preliminary analysis: Overall program goal
      • Outcome objectives: Behavioral, social, or organizational
      • Situation analysis and audience profile
      • Communication objectives
      • Communication strategies
      • Tactical plan: Messages, channels, materials, and activities
      • Evaluation plan
    • Notes for each slide section to provide detailed content and narrative
    • An attached list of examples and scholarly references

Write a 1–2-page executive summary in Word format.

Develop a 10-slide presentation in PowerPoint format.

Apply APA standards to citation of sources. See Grading Criteria and campaign format attached.

  • attachment

    AUO_PH6022_M5_A2_ExecutiveSummary.doc
  • attachment

    OverviewandGradingCriteria_A5.do
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