Differentiation Vs Cost leadership

Questions/Business/ManagementDifferentiation Vs Cost leadership
Identify two (2) companies, each pursuing a fundamentally different strategy: one diversification, the other, stability. The two firms need not be in the same industry, but they need to be public and based in the U.S. (10 points)
Part B
Explain why each firm has opted for its chosen strategy. Specifically, you should highlight the exogenous and endogenous factors that might have contributed to their choice. For example, is stability the only feasible strategy in the industry in which the firm operates? If so, why? What makes diversification a poor choice? Or, if diversification is feasible and some of the firm’s competitors pursue diversification, what valuable, rare, inimitable resources do those companies hold that would allow them to successfully implement diversification instead of stability? (30 points)
Part C
Given the company’s level of success, should it continue to pursue its current primary strategy or look to change? State whether the fundamental strategies of the companies you have chosen have changed in the recent past. If they have, explain the drivers of the change. (For instance, has there been a change in leadership or in consumer taste?) (30 points)
Part D
Discuss the impact on performance of each company’s chosen strategy. Have these companies been successful relative to their competitors? Why or why not? If so, how? Please be sure to clearly identify the direct link between the company’s strategy and the economic outcome it yielded. (30 points)

Join now or log in to start viewing answers.
Report DMCA

VikasA+ 2286 TUTOR Posted 5100. Sold 6639. Bought 8. Asked 4. Refunded 3. Solution preview:

Attachments
Marketing Assignment.doc
Companies pursuing stability paneer soda manufactures
Diversification refers to strategies ** ***** **** * *** ****** ** ******* ***** ** allocating investments ***** ******* institutions ** **** ** investing ** different ***** **** ***** ***** differently ***** *** **** ***** ** ******** *** **** ** ******* *** ******* techniques *** facilities **** ** ******** ******* alliances **** ***** ******* acquisition ** * ***** development ** ******** *** ****** ***** ******* operation ** *** **** ******* ***** ** diversification *** expansion ** ****** Diversification ****** *** ** different strategies ***** *** ******* ******* diversification, concentric diversification, horizontal diversification *** ******* diversification
******* diversification ******** ******** ** *** ******** ** *** ******** ******** **** increases *** ****** ** ***** *** *** ****** ** customers acquiring *** ******* Concentric diversification ** ******* **** * **** ******* *** technical ******** *** *** ** marketing *** ******* ******* ** ***** ******** **** customers;this *** ** ** improving *** ******* ** *** ******* ******** ******** ** co-operation **** ***** ****** **** ***** *** ***** ****** ****** ** **** ***** ** *** discovery ** *** ********
Horizontal diversification **** ** improving ***** ** ******* *** ******** ******** ***** ******* customers *** ***** ******* ** ******** *** ******* ***** **** *** ** **** **** *** ******** ******** Diversification **** ** ****** *** acquisition ** ******** **** *** *** ******** ** ****** *** ** *******
*** **** ** ******** ** ****** ******* ****** *** ** ***** *** ** ******** ******** ** **** *** ******** ** improving ******* *** ******** ** products, **** ** ****** *** *** ******* ** **** *** ***** ** *** *** ***** **** ** diversification ***** ** *** ****** ****** ***** *** **** ** ****** *** **** ** *** ** *** ****** **** * **** diversifies **** ** industry, ** ****** * *** ** ******** ***** *** ******** **** ** ******** *** extinction ** *** **** ** ***** ******
Companies ******** stability strategies *** ** improving *** ******** operations *** ******* efficiencies ******* ****** *** ** resources *** **** concentrates *** resources ** * ******* ****** **** ** ** ** ******* ******** advantage Stability ******** ** ***** ** ****** ******* environments ***** *** **** *** ** ******* ** improving *** efficiency Stability ******** **** *** ******* **** *** ****** *** *** achievement ** *** **** objectives ****** preferred **** *** **** *** undergone ****** *** ***** ** **** *** ***** ****** experiencing **** ******* **** *** **** ** ** *** **** *** *** ** ***** ** undergoing *** ******* ******* **** *** **** **** *** ******* *** ******* ***** ** *** **** *** environment ** ** ***** ** ******** strategists ** ** *******
**** *
Different ***** *** *** diversification *** ** ******** ** ******** ******* *** ******** ******* *******
***** ******** offered-when *** **** ****** **** ******* ******** **** *** neighbors, *** ****** *** motivated *** *** *** **** ** ******* ******
******** awareness- ** ***** ** ******** ******** * **** *** ****** *** **** ****** **** *** necessary precautions *** *** **** *****
******* ******** *** ****** ***** ****** ***** **** ******* ******** *** *** ******* ******* **** ***** ** ****** ***** ** therefore *** **** ** diversify
***** *** performance
***** ******* *** ****
*** ******** ******* *******
***** ******** diversified **** ******* *** ** ****** ****** *** ***** **** collapses **** *** *** resources **** *** ** ****
Flexibility-it ** **** **** ** ****** ******* ****** ******
Implement *** ******* ******** resources
**** ***** **** *** *** stability ******** *** ** ******** ** ******** *******
*** ******** ******* *******
Competitive advantage- **** * ******* **** * **** ** ******** ** *** ****** ***** positively, *** **** ******** *** **** ** ****** *** ****** **** *** *** **** *** ******** **** ***** ** increased petitiveness, *** ******** **** successful ***** *** ***** ** *** **** increases
** ******* *** ******* performance-the ***** *** ** improving *** ******* **** *** increasing ****** ********
*** ******** ******* ******* *** **** ** ******** ******* ***** customers **** *** **** ******* ** ******* *** ******
*** ******** ****** *** stability ** diversification ******* ** ******* *** **** ** ****** ** *** *** ******* ** ** ******* ******* ** ******* ******* ******* ** * ***** ***** stability ******** ****** ** implemented ******* ***** ** **** *** *** **** ** **** *** **** *** ***** ** *** ******* ** ** ******* ****** ***** diversification ****** ** implemented ******* ** ******* ****** *** ** ******** * ****** **** **** **** ** achieving ***** *** objectives ***** satisfactory performances
**** *
*** * **** successful ***** ** ****** ******** ** ****** *** ******* ******* ******** ** ******* *** ******** ******* ** ******* *** ****** Coca-Cola; ******* ********
*** fundamental strategies ** *** **** ***** **** **** gradually ******* **** *** ***** *** ******* ** *** ****** ******* ******* ** *** technology ** *** **** ****** ******* **** ***** *** invented; ****** **** *** **** ******* ****** *** ******* ******* ***** *** ***** ******** ** **** ******* ***** *** **** ** ******* ******** concurrent **** *** ******* ***** ** ***** ****** *** *** ******** ** ***** ice-cream **** *** ***** ** ***** *** ***** cola-flavored ******** *** ******** *** ***** ** ***** ***** ****** *** *** invented, ** ***** ***** ******* ******** **** ******** ** ******* ***** *******
******** ****** **** *** ** ******* ** *** strategies *** *** **** ****** **** ** **** ****** ******** ** ***** *** ******** produced, *** ****** ***** increased *** *** ** **** ******** ******* ** ******* ***** quantities ** *** **** ****** ** ***** *** estimated ****** ** ******** *** ***** ** *****Expansion ** *** **** *** ** **** *** **** employees ** *** ******** ****** ***** ******* *** standards ** ****** *** ******
******* ** leadership **** *** ** ******* ** *** strategies *** *** ****** Different ******* **** ** **** *** inventions ** *** ******* **** ******* ******* *** ****** **** *** **** ******* ******** *** ******** ***** *** ******* ******* developments ** ** *** ***** ******* **** resalable **** ********
****** ** infrastructure **** ***** ** ******* ** *** **** ***** ****** **** ****** ***** increased *** ******* ******** ** *** ****** ***** **** **** ****** ******** *** transportation **** ******* *** ******** ******* **** ** *** ****** ***** ***** ******** ******
*** **** *** ******** *** satisfaction *** *** *** ** ******* ** *** **** **** ****** different quantities ** *** **** ****** ** ****** *** financially challenged ***** ***** ****** *** ******* *** ***** *** **** ** *** *****
*** ******** ***** **** ******** *** ******* ** *** **** ***** *** **** ****** *** *** ******** ***** ***** *** **** ** **** *** **** ****** ** ***** ******* *** ** *** **** ******* ** *** products, *** ******* ****** ***** **** ****** **** ***
**** *
* ****** ** technology *** ** ******** ** ****** ** **** ****** ******** ******* ****** ******** **** **** ******* ** *** ****** **** **** ******* **** **** ** ******** ****** ******* **** ******** ***** ** distributed ** *** *******
* ******** ** ******* ****** affordable ** ****** **** *** ****** increased ****** ***** ***** generating **** ****** ** *** ******
* Invention ** ******** **** ***** transport ***** ******* ** *** ******** ** ***** ***** increased *** ****** ****** **** **** ****** ******
* ******* ** *** leadership ** *** **** *** ** production ** **** ******** **** *** customers *** * ******* ** ***** ** ****** **** **** ******* ******* ******* *** customers *** *** **** **** *** *** ******** *** ******** ** *** ******* ******** *** *** *** opportunity **
*** **** *** therefore **** successful **** *** ******** **** ** ******* ***** ****** ***** *** expanded, ***** increased ****** *** **** ** ******* * ******* ** ******* ******** fulfilling *** ***** ** **** customers **** ***** ******* ***** ****** ***** *** **** ** ***** ********
**** **** ******** different quantities ** substances ****** **** affordable ** * ***** population ***** increased ***
REFERENCES
* ******* ******* *** ******** ******* strategic marketing *** management(****)
* ******* ***** *** O’Driscoll, ***** ;strategy *** ******* innmarketting(****)
* ***** ******* * international marketing management(****)
* Chisnall, peterstrategic ******** marketing(****)Price: $30.00

  • We offer what we promise and unlike others our support staffs are online 24/7. We guarantee money back if you do not get value for your Money.
  • The calculator below shall help you compute your pay for this assignment or any other assignment.
  • WE OFFER 6 HRS URGENT ORDERS AS WELL

Use DISCOUNT CODE DISC15 to enjoy 15% Discount on all orders while at the order page.
Do you need any clarifications ?????????
Contact our support staff ONLINE NOW via the CHAT.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total: