Ashford Week 4 Assignment Marketing Challenges

Questions/Business/ManagementAshford Week 4 Assignment Marketing Challenges
Ashford Week 4 Assignment— Marketing Challenges
In business plans, many marketing sections should be entitled “Field of Dreams” because many entrepreneurs assume that if “I build the product, they will buy it.” In a three-to-four-page paper (not including the title and reference pages), develop a marketing section about your business opportunity, and specifically address the following in detail (with examples):
a. Describe the type of market research you will need and the resources you will utilize to obtain the information. b. Predict if your market is big enough to provide growth. Explain the indicators that support you prediction. c. Evaluate the market power potential of your business venture. d. Evaluate the collective power of your competitors. Compare and contrast their collective market power versus your potential market power the business venture.
Your paper should be formatted according to APA style as outlined in the Ashford Writing Center, and it must include citations and references for the text and at least three scholarly sources from the Ashford University Library.

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Attachments
Marketing Challenges.docx
MARKETING CHALLENGES *
Marketing Challenges
Part (a)
Developing a marketing pla* *** * ******** opportunity ******** * ******** *** insightful ****** ******** ** determine *** ****** ****** *** resources **** **** ** ****** * ****** ******** ** necessary ** ** ** ****** information **** ** ******** ** *** ****** ******* *** requirements *** ****** ******** ******** **** *** ** ****** significant decisions ***** *** ******** opportunity ** ** ******* (Churchill * Iacobucci, ***** *** **** particular ******** opportunity, **** ******* *** secondary ***** ** ****** ******** **** ** ******** *** *** **** ****** ** obtaining information *** *** plimentary ** *** *** **** ******* information ***** *** ****** ******** ** ** ******** **** ** **** ******* *** secondary *** instance, * ******** opportunity involving ******* ** * financial institution, ***** ** * **** *** ****** ******** ** ******** ***** **** ***** ****** ** bettering *** ******** experience ** customers
******* ******** **** *** questionnaires *** interviews *** *** ** *** interviews, telephone interviews *** ******* ** ****** information ***** *** opportunity *** questionnaires **** ** ****** ****** ***** ***** **** ** ******** ** ***** ****** *** **** collection *** significant **** ** utilizing *** ******* ****** ******** ***** *** resources ** information gathering ** **** *** ******** ** immediate *** ******** information *** ** ******** **** *** ******* ***** **** ******* ****** interactions ***** secondary ******** ** ******* significant ** gathering ****** information concerning * ******** opportunity ***** ** ******** information ******* ** *** ****** **** *** **** previously **** ***** * ****** ***** Secondary ******** ***** *** literature ** *** ****** petitions, ****** ***** ******* *** ******** statistics ** *** ****** Secondary ******** ** ***** ***** ** *** ***** ** ******** information *** ** *** ********
**** ***
******** ****** ****** ** ******* *** consistent *** *** ******** organization ** opportunity ***** favourable conditions *** ****** ****** *** ****** **** *** ******* ******** ***** * ******** ** **** primarily **** ****** ****** *** opportunity ** ******** ***** **** favourable conditions *** ****** *** ****** ** certainly ******* ** providing ****** ***** ** ** *** ****** ** *** **** ** *** financial institution, ***** ** * ***** ***** ** institutions **** ****** financial **** ** ******* ******** *** ***** ** ******** ****** significantly ***** **** organization ****** ******* ****** ** ******** ******** ***** ***** *** ****** ** *** ****** *** ****** ******* **** alternative solutions ** ** institution **** *** ***** *** ***** ***** ******* ******* ******* alternative solutions, *** **** ******** ** opportunity *** ****** Different ******* establishments ** *** ****** *** *** ** attracting * ***** ****** ** customers ******** *** **** ** ******* **** ***** determines ******* **** ****** *** ******* ** ***
*** ***** indicators ** ***** ******* *** *** prediction ****** ***** **** ******** ****** retention, *** ******* ** ******* ******** employees ** *** institution continually ***** top-level employees **** **** ******* *** ******* ** indicates **** *** institution ** ******* *** progressing positively ***** increasing ****** ******** *** *** financial institution ***** * ****** ** *** operations ******* *** indicator ** *** retention ** *** employees Retaining employees ***** **** *** ******** ** ****** **** consideration *** ******** ******* *** **** *** ****** ****** *** ******** institution *** ***** ** improving ******** ******** **** ** * ******** indicator *** ******* businesses
**** ***
*** * ******** ** ******** ** **** ***** ***** ****** ** *** **** *** ***** ** ******* ******** *** ******* ** ****** ** ******* *** sustained *** potential ** *** ******** ******* ******* *** ****** ** ****** ** *** ******* ** ****** *** ****** ***** ****** ***** ** determined ** *** ******** ** * ******** ** ******** ******* **** ****** *** ****** ** **** **** ** ** ******** represented ** **** ******** ** *** *** businesses ** *** ******** * financial institution *** * ***** ****** ** ******** ******* ** financial transactions ** **** ** ******** ******* * ******* institution *** *** ***** ** influence *** ***** ****** ******** ** controlling *** ****** ** ***** ******** ***** ****** ** ***** ** controlled ** ******* ** ******** ***** *** ******** ***** ** **** ** ** ** encourage ** discourage borrowing **** practises influence *** ****** ***** ** financial institutions especially ***** ***** **** ***** differing ******** ** *******
Therefore, *** ****** ***** potential ** * financial institution ******* ** *** ***** ** *** ******* ** **** ** *** interests ***** ** *** ***** Competition ** determined ** *** ***** ** ***** ***** *** *** ***** ** *** ******* * ******** ******* ** ******* *** **** ** **** ** *** ******* ** **** ** *** ******** ***** ** ***** ******** **** ****** ** ******* ******* ** **** ** necessary *** *** ***** ** ******** ***** ******* ** **** *** ******** *** ***** meaningful ******* *** ******* ** * ******** institution ** influence * ****** **** ** ******* ******* determining *** ******** *****
**** ***
Competition ** **** significant ** *** ******** ***** ** ***** * **** ** **** *** encourages innovative strategies ** ***** *** ***** ******** ** * ******* * ******** ***** ******* *** **** *** ****** * ****** ****** ** retaining *** ******* ** *** **** ** *** financial ******* financial institutions **** ** ***** **** * collective ***** ** influencing *** **** ** **** ** *** ******* especially *** ******** ***** ** ******** **** *** ******* ***** ******* ***** *** ***** ***** ***** ******** *** ******* * collective ***** ** determine *** **** **** *** ******** ***** * collective *****
*** ***** ** ***** ***** *** financial institutions ***** **** ** ** ******** ******* ** * privately ***** financial institution ***** collective ***** ** influential ** *** ******* *** financial ******* ** *** necessarily ***** influence ******* scrutinize * financial institution especially * ******* *** *** determine *** ******** ** ****** *** ******** *** instance, *** ***** ***** **** ***** influence *** ** ***** collective ***** *** **** financial institution *** * ****** potential ** ****** ***** *** ****** ***** ** ******** **** *** individual ******* ** *** ******** ** **** professionals **** ******** ****** ** ***** *** ******** ******* **** ***** *** ******** *** ****** ** **** ***** utilizing *** **** ******* *** petencies ***** *** ******** ****** ****** potential ****** ***** **** contrasts **** ** *** ********
References
Churchill, * ** * Iacobucci, * ****** Marketing ******** methodological foundations
**** *** * ** * ****** * (****) Marketing ******** McGraw-Hill Education Australia
******* * ****** Marketing challenges ** e-banking standalone ** integrated? Journal ** Marketing ****-****Price: $15.00

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